26. May 2011 – 29. July 2011 · 04:29 pm

Ronald de Bloeme: Reizleitungen (Neural impulses)

With this exhibition by Ronald de Bloeme, Deutsche Werkstätten has succeeded in bringing an important representative of international contemporary art to Dresden. The art opening for invited guests will take place on 25 May, commencing at 7.30pm. Duration of exhibition: 26 May until 29 July 2011 / Venue: Deutsche Werkstätten Opening times: Monday to Friday, 9am - 4pm (except public holidays) / No charge for admission.

Ronald de Bloeme is a well-known name in the contemporary art scene. Indeed, some of his works are currently on display at the New Masters Gallery of the Dresden State Art Collections in the context of a special exhibition entitled 'Das versprochene Land' (The Promised Land) aus. It is, however, the Workshops Gallery that will be staging the first ever one-man show in the capital city of Saxony by this Berlin-based artist. Ronald de Bloeme ‘misappropriates’ the ideas for his pictures from the world of advertising and commercial design. He makes use of ubiquitous logos, alienating and distorting them on his computer by a process of addition, subtraction, duplication and superimposition. He then transfers the resultant compositions to large-scale canvas, transforming them into paintings with glossy surfaces that imitate the smooth finish of product packaging and billboards. De Bloeme invests these logos with a life of their own, released from their original purpose – changed, undermined and hollowed out from within by his act of subversion. The artist has been acting in the role of self-appointed ‘censor’ in his Berlin studio for some years now. His technique involves painting over his designs with stripes that resemble correction tape or redacted lines of text. This procedure implies a strongly political element, i.e. by ‘censoring’ the logos of global brand leaders, he is reflecting the manipulative methods used by influential media groups to seduce the population into becoming avid consumers. Ronald de Bloeme was born 1971 in Leeuwarden (Friesland/Netherlands). After graduating from the Willem de Kooning Academy in Rotterdam, de Bloeme came to Berlin in 2000 to work at the Künstlerhaus Bethanien and has been based in the city ever since.